Silver Alert program goes into effect August 1, 2014

The ADRC is pleased to share that the Silver Alert Program will go into effect August, 1, 2014. Below is some information on the Silver Alert program.

In partnership with the Wisconsin Broadcasters Association, the Outdoor Advertising Association of Wisconsin and Wisconsin Department of Revenue, Silver Alerts may be broadcast through television and radio, digital billboards, and lottery display terminals. Silver Alerts cannot utilize the Emergency Alert System. Silver Alerts will be issued when the following criteria are met:

  • The missing person is 60 years of age or older;
  • The missing person is believed to have Alzheimer’s, dementia, or another permanent cognitive impairment that poses a threat to the individual’s health and safety;
  • There is reasonable belief that the missing person’s disappearance is due to the individual’s impaired cognitive condition;
  • The Silver Alert request is made within 72 hours of the individual’s disappearance;
  • There is sufficient information available to disseminate to the public that could assist in locating the missing person.

As Alzheimer’s and related dementias are not limited to those 60 and older, where individuals are missing and at risk but do not meet the criteria for a Silver Alert, the Wisconsin Crime Alert Network (WCAN) can be utilized to send out a Missing/Endangered alert. With the WCAN, law enforcement officers issue alerts at no cost either by fax, e-mail or text message to individuals and business owners. Anyone may subscribe to the Wisconsin Crime Alert Network to receive alerts for free https://alerts.wisconsincrimealert.gov/register.php

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